News
The New Tucker: Tucker Rocky Rebrands World Class Distribution
“The need for speed is innate in powersports enthusiasts and imperative as a distributor,” said Taz Sobotka, senior manager of...
“The need for speed is innate in powersports enthusiasts and imperative as a distributor,” said Taz Sobotka, senior manager of...
Over the last few years, one thing show organizers have heard over and over again is the need to bring...
System 3 Off-Road by DragonFire is a new brand with an initial product lineup including four tires engineered to serve...
DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their...
Kenan Ikels, vice president of Tucker Rocky, recently issued a letter to dealers regarding their Chapter 11 status as they...
The jacket was developed with built-in jacket storage heavy-duty straps and buckles built into the back panel of the jacket...
Andre B. Lacy, chairman of the board of Lacy Diversified Industries (LDI), which owns Motorsport Aftermarket Group and Tucker Rocky,...
Former KTM Hard Equipment stalwart Lowell Anderson is now the head wrangler for Tucker Rocky’s brands. “I’m very excited to...
Tucker Rocky/Biker's Choice recently announced its 2017 Gift Guide, filled with products guaranteed to make the holiday season bright.
Located in Valencia, CA, Factory Effex offers riders officially licensed apparel consisting of hats, t-shirts, hoodies, jackets, back packs and...
Tucker Rocky is both promoting from within and bringing in some outside expertise as part of their new Information Technology...
Kits include a 4140-heat-treated steel transmission sprocket, transmission sprocket spacer, fully machined (not stamped) heat-treated steel rear sprocket with a...
Manufactured, blended and bottled in the USA from 100% U.S. sourced components, the new line of Twin Power lubricants is...
Tucker Rocky/Biker’s Choice has announced that Charlie Hadayia Jr. has been named the new vice president of purchasing and merchandising.
The handlebars feature a 1-inch outside diameter and are available in a bright, durable chrome or tough black paint finish....
Troy Rochat has joined Tucker Rocky as a vice president and will lead this strategic organization. Troy brings more than...
