The New Tucker: Tucker Rocky Rebrands World Class Distribution

“The need for speed is innate in powersports enthusiasts and imperative as a distributor,” said Taz Sobotka, senior manager of marketing. “The Tucker ‘Power T’ logo conveys the visual allusion of speed and movement that represents the feeling of freedom we all love about powersports.”

Eye On AIMExpo: Bring On The Distribution

Over the last few years, one thing show organizers have heard over and over again is the need to bring in significant distributors to make it more worthwhile for dealers to attend the show.

New UTV Tire & Wheel Brand Rolls Out

System 3 Off-Road by DragonFire is a new brand with an initial product lineup including four tires engineered to serve a range of UTV enthusiast interests, plus two wheel lines covering beadlock and simulated-beadlock designs.

DragonFire Announces Aggressive Pricing Strategy and New Products at Tucker Rocky Brand Expo

DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their rides, and the release of new designs throughout 2018.

Tucker Rocky Issues Letter to Dealers About Bankruptcy Status

Kenan Ikels, vice president of Tucker Rocky, recently issued a letter to dealers regarding their Chapter 11 status as they plan to emerge from it in Q1. The company filed Chapter 11 bankruptcy in November and has been working with vendors and creditors to restructure their debt.

New Carry-On Leather Jacket

The jacket was developed with built-in jacket storage ­heavy-duty straps and buckles built into the back panel of the jacket that lets riders roll it up and strap it to their bike.

LDI Chairman Andre Lacy Killed in Motorcycle Accident in Africa

Andre B. Lacy, chairman of the board of Lacy Diversified Industries (LDI), which owns Motorsport Aftermarket Group and Tucker Rocky, was killed November 30 in a single-rider accident while on a private motorcycle tour in southern Africa, the company announced. Lacy was 78. “We are saddened to share the news that Andre B. Lacy passed

Printing All The News That Fits (October)

Former KTM Hard Equipment stalwart Lowell Anderson is now the head wrangler for Tucker Rocky’s brands. “I’m very excited to be part of the Tucker Rocky | Biker’s Choice family,” says Anderson. “As director of brands, I am looking forward to working with our brand team members to create a compelling assortment of products that

2017 Tucker Rocky/Biker’s Choice Gift Guide Now Available Online

Tucker Rocky/Biker’s Choice recently announced its 2017 Gift Guide, filled with products guaranteed to make the holiday season bright.

Tucker Rocky Now Distributing Factory Effex Apparel

Located in Valencia, CA, Factory Effex offers riders officially licensed apparel consisting of hats, t-shirts, hoodies, jackets, back packs and more.

Shifting Gears (Aug.): Printing All The News That Fits

Tucker Rocky is both promoting from within and bringing in some outside expertise as part of their new Information Technology and Process Excellence Group. Troy Rochat joins Tucker Rocky as a VP and will lead the new group. Rochat has more than 25 years of experience in distribution operations and information technologies. “Leveraging technology and

Twin Power Introduces New Rear Chain Conversion Kits

Kits include a 4140-heat-treated steel transmission sprocket, transmission sprocket spacer, fully machined (not stamped) heat-treated steel rear sprocket with a textured black powder-coated finish, dual bolt pattern sprocket spacer (where applicable) and grade 9 hardware (where applicable).