E-Z-GO Partners with Rollick to Build Deeper Connection with Consumers

It becomes the first recreational vehicle manufacturer to integrate Rollick’s digital retailing solution on its websites.

Textron, TRACKER Announce Partnership in Powersports Industry

The partnership will bring together TRACKER, part of Bass Pro’s White River Marine Group, with Textron.

Arctic Cat to Return to Off-Road in 2019

Arctic Cat off-road vehicles will feature all the fun and performance the brand is known for, complemented with the innovative prowess of Textron.

ATVs Bring Textron Off the Road

Shares of Textron tumbled 11.3 percent after the company reported third-quarter results that missed expectations, largely because of issues in its non-military business.

Textron’s Ray Bulloch Wins Best in the Desert’s Vegas to Reno Race

Textron Off Road Factory Race Team’s Ray Bulloch and his co-pilot Kaleb Myers won Best in the Desert’s Vegas to Reno race.

Arctic Cat Snowmobiles Recalled Due to Injury Hazard

About 255 Arctic Cat Snowmobiles were recalled by Textron Specialized Vehicles due to the handgrip potentially breaking, posing an injury hazard to the rider.

Textron Off Road Introduces New Prowler Pro

At the heart of the Prowler Pro is a 50-horsepower, whisper-quiet, 812cc EFI engine offering all the grunt needed to be a reliable work partner or haul big game.

OEM Update: 2018 Recreational-Utility Vehicles

The evolution of the Side-by-Side market continues in 2018 with more new models being introduced for the utility market and crossover recreation and trail markets.

MARKET UPDATE: RUVs Rocking! ATVs Rolling!

The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell

Caterpillar Announces Plans to Enter Utility Vehicle Market

Caterpillar has announced plans to enter the utility vehicle market. The company has entered into a manufacturing and supply agreement with Textron Specialized Vehicles Inc., and will offer UTV models sold through participating Cat dealerships starting in 2018.

AIMExpo Show Floor 95 Percent Sold Out with Most OEM Exhibitors to Date

With less than two months until opening day, the American International Motorcycle Expo (AIMExpo) will welcome a record number of exhibiting original equipment manufacturers (OEMs) in its debut at the Greater Columbus Convention Center in Ohio, from September 21-24.

Shifting Gears (June): Printing All The News That Fits

Former director of federal affairs in the MIC, SVIA and ROHVA Government Relations Office, Duane Taylor is now executive director of the National Off-Highway Vehicle Conservation Council (NOHVCC). “We are excited that Duane’s leadership at NOHVCC will help our joint goal of furthering a positive future for responsible OHV recreation,” says his former boss, MIC