Motorcycle Helmet Laws Save Lives, Study Shows

According to the National Highway Traffic Safey Administration, there are more than 4,500 motorcycle crash fatalities per year in the U.S. and roughly 37% of those deaths involve head injuries.

MPN Reveals Results of 2021 Industry Profile

We asked and you answered! Learn more about the results of the 2021 MPN Industry Profile.

Pied Piper PSI: Harley-Davidson Dealerships Ranked No. 1 in 2021 for Responding to Website Customers

To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number.

Surge in Global Demand for Personal Mobility Brings Momentum to Two-wheeler Industry

Two-wheeler sales across the globe are rapidly gaining momentum, even faster than passenger vehicles. The study examines the COVID-19 impact on production, sales and OEM strategies.

MSF and Virginia Tech Transportation Institute to Share Naturalistic Study with Autonomous Vehicle Developers

Sharing the data will help ensure that motorcyclists are included in AV research programs and will help preserve on-highway motorcycling.

Study Proves that Riding a Motorcycle Benefits Health

The study found that motorcycling increased metrics of focus and attention, and decreased relative levels of cortisol, a hormonal marker of stress.