How to Respond to Digital Leads

Timing, presence and tools are all critical.

Digital leads
UBCO Tags LeadVenture to Provide Dealer Websites and Digital Services

UBCO’s nationwide network will have the advantages of responsive websites with lead-generation tools and highly effective digital media marketing.

MSF Calls on Motorists to #SeeMotorcycles as More Riders Get on the Road

A busy riding season is anticipated after strong sales and higher gas prices.

Motorcycle Safety Foundation, #SeeMotorcycles
The Biggest Changes to Google Reviews

What can you do to stay at the top of the search page?

Google, search engine
MIC Offers New Ride With Us Resource

To help powersports dealers best leverage social media platforms to engage with current and potential customers, the Motorcycle Industry Council provided its Ride With Us Social Content Playbook to members.  “A core principle of Ride With Us is connecting directly with riders and potential riders, and social media is a great tool to do just

Motorcycle Industry Council
Working Through the New Normal: A Look Back at 2020

Two KTM dealers tell their story of perseverance through 2020 and discuss how the actions they took helped make their business better in 2021.

Join the MIC Ridership Campaign

The MIC team has launched the first powersports industry campaign in decades, and they’re asking you to join in a social media takeover next Thursday and Friday, July 30 and 31.

Picture Perfect: Driving Leads with High-Quality Content

Statistically, powersports buyers spend hours researching a vehicle online before they ever step foot into a dealership. According to a study performed by Cox Automotive, 90% of individuals surveyed considered photos to be extremely important in the decision-making process of purchasing a vehicle. Expectations are high among online shoppers, with a desire to see much

Digital Marketing Programs Connect Dealers to Customers

According to Facebook, there are over 2.37 billion monthly active users on their social media platform alone. With the touch of a button, you have the ability to reach your customers and gain new ones. Statistics show that your dealership might already have an active social media page, but are you using social media to

PODCAST: Social Media Marketing

MPN speaks with industry experts about how social media marketing can improve sales for dealerships.

Going Social: Increase Profits with Social Media Marketing

In the world of the Amazon Effect and instant gratification, how powersports dealers reach customers has become more complex, but it isn’t rocket science.

Get Social: How Online Marketing Can Boost Sales

If you’ve hesitated on getting involved in online marketing, now is the time to get your feet wet. In 2019, the internet and social media has taken a prominent place in our daily lives and has no intention of disappearing. So how can dealers take advantage of this opportunity? “If leveraged to its fullest potential,