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ROR Brands Acquires BS Sand Seats

Delivering high quality, comfortable performance suspension seats for a wide range of off-road vehicles, BS Sand has been acquired by Rod Derifield and ROR Brands.

Royal Riding Changes Hands

Royal Riding may have changed ownership, but the brand’s focus on being socially conscious and committed to comfort remains unchanged. The 2017 product range and new ownership will be rolling out at the Laughlin River Run, April 26.

Shifting Gears (Apr.): Printing All The News That Fits

Dealer inquiries wanted! Powersports industry brand builder Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG)  Off-Road Group, including DragonFire, Malcolm Smith Racing HardParts, ProTaper, QuadBoss and Renthal, Derifield launched ROR Brands in conjunction with the Laughlin River Run. “ROR Brands is founded on a passion for

Former MAG Exec Rod Derifield Launches ROR Brands

Powersports industry brand builder and entrepreneur Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG) Off-Road Group, including DragonFire, Malcolm Smith Racing, ProTaper, QuadBoss and Renthal, Derifield is launching ROR Brands.