Cinnamon Kernes Named VP of Market Expansion for MIC

Powersports leaders named industry veteran Cinnamon Kernes as vice president of market expansion as the Motorcycle Industry Council (MIC) builds momentum to get more riders riding more. Kernes will lead and develop this new multifaceted program, “Ride With Us.” “I couldn’t be more excited to lead our industry’s market expansion effort,” said Kernes. “To share

Join the MIC Ridership Campaign

The MIC team has launched the first powersports industry campaign in decades, and they’re asking you to join in a social media takeover next Thursday and Friday, July 30 and 31.

MIC: Initial Tactical Steps for Industry Ridership Initiative Showcased at Symposium

“More Riders, Riding More – The Ridership Session” outlined these action plans for the developing industry-wide initiative, presented by MIC staff and strategic consulting company Centauric at the Nov. 21 symposium in Long Beach, CA.

MindFX Science Performance Supplements for Motorcyclists

MindFX Science, Inc. has announced the release of its new line of performance supplements, MindFX Performance, developed specifically to help motorcyclists maintain energy and focus.