RiDE Rolls on to New York City After Big Western Region Attendance

RiDE, the new hands-on dirt bike and ATV experience, had a successful western run January through March, drawing more than 7,000 registered guests and 3,600 kids, including nearly 1,400 who had the opportunity to ride small dirt bikes and ATVs.

MIC Launches RiDE, A Direct-to-Consumer Initiative

MIC and its OEM, distributor, dealership and aftermarket members, are calling for industry- and community-wide participation and collaboration to make the RiDE initiative a success.