fbpx
Black Book’s Powersports Market Update July 2021

According to Black Book’s Scott Yarbrough, Senior Analyst, Motorcycle & Powersports: “July normally marks the peak of both summer temperatures and powersports prices, and this year appears to be no different. What is unique is that this peak in values comes on top of the past 18 months’ worth of steady increases in prices, though

PWC Update: 2019 Retail Sales Level with Last Year

“Sales of new personal watercraft, wake sport boats and larger saltwater fishing boats continue to lead growth, while sales of new freshwater fishing boats remain down from year-ago highs.”

Slight Uptick in Retail Sales Environment

Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially in the month of April. It appears that after starting off slowly (in part due to unfavorable weather conditions), sell-through trends picked up as the month progressed and comparisons eased (lapping the Polaris stop-sale last April). Now that Can-Am’s Maverick X3

Lower Priced Units Remain In Demand

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in March. The general theme in the marketplace is that consumer interest was focused on lower-priced ATV units and utility products from Can-Am, Polaris and Honda. In the recreational market, Can-Am’s Maverick X3 Max was a major topic of discussion as

Harley-Davidson Gains Market Share in Q1, But Sees U.S. Motorcycle Sales Dip

Harley-Davidson retail motorcycle sales in the U.S. were down 5.7 percent compared to the year-ago quarter, with the overall U.S. industry down for the same period.

Retail Sales Environment Remained Sluggish in September

[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that the retail sales environment remained sluggish in September. The general theme from the market place is that consumers are being cautious with their spending and are often compelled to make a purchase only when heavy incentives are included. Perhaps the best example of this consumer behavior comes