PODCAST: Tapping into the Adventure Segment

Of the nearly 30 million people who rode a motorcycle last year, 9.9 million of them ride both on-road and off-road, so there’s plenty of potential sales to the adventure rider population if you choose to tap into it.

Gearing Up For Adventure

Expert tips for outfitting your customers [dropcap]O[/dropcap]ver the next six months, I will be leading motorcycle groups in Mongolia, Namibia, Botswana, South Africa, and Argentina. Being a guide for group motorcycle travel means plenty of riding in plenty of fantastic places, and in turn means plenty of riding on different roads, terrain and weather. Choosing

The University of Gravel Roads: Global Lessons From a Four-Year Motorcycle Adventure

The University of Gravel Roads, which captures author Rene Cormier’s solo circumnavigation of the world, has become a Canadian bestseller. Immediately popular as soon as it was published in 2010, it’s continued to be in demand, fueled in large part by extensive author appearances across North America.