The KX brand symbolizes the championship winning DNA instilled by Kawasaki, while the X-designation distinguishes these models as off-road competition motorcycles.
Rollick, a marketing technology solutions provider and vehicle buying program for the recreation and industrial equipment industries, acquired AVALA Marketing Group last October and will now become one branded organization known as Rollick.
“The need for speed is innate in powersports enthusiasts and imperative as a distributor,” said Taz Sobotka, senior manager of marketing. “The Tucker ‘Power T’ logo conveys the visual allusion of speed and movement that represents the feeling of freedom we all love about powersports.”
In anticipation of its 40th anniversary coming up in 2017, ASA Electronics has developed a new company brand to match its state of the art product development. The new brand, which includes an updated wordmark logo design as well as a new color scheme, carries a feel that embodies the company’s technological premise.
In October 2015, Sidi introduced its new X-Treme off-road boot. Since then the markets response to the boots technical features and price point have been strong, but the market has been less kind to the name. Thus effective immediately, Sidi has decided to rebrand the boot to the model name X-3.