OEM Update: Arctic Cat

Arctic Cat held its annual National Sales Meetings in Las Vegas in February. One big message at the NSM was how profitable Arctic Cat accessories, wearables and World Class Store strategies are, and how it also builds and maintains brand allegiance across the entire company spectrum.  The big news at the show was how Sheffield

Tribute Rock Crawler to Honor Army Staff Sergeant Keith ‘Matt’ Maupin and U.S. Soldiers

All gave some, some gave all.” That’s the theme of the tribute rock crawler created by XY Powersports to honor United States Army Staff Sergeant Keith “Matt” Maupin and American military personnel.

The Real Winners at the Anaheim Supercross

Thanks to the kindness of a neighbor, a sick little boy and his family enjoyed a day at the second round of Anaheim Supercross as the special guests of the GOAT (Greatest Of All Time) Ricky Carmichael, Carey Hart and the entire RCH Racing team.

EICMA Slideshow

Editor Colleen Brousil recaps this week’s events in Milan, Italy, through photographs.

WPS Sales Meeting