National Park Service Enacts Two-Stroke PWC Ban On Three Major Lakes
Ten-Year-Old Legislation Goes Into Effect On Lakes Powell, Mead and Mohave
FlyBoard Looks To Sign Up North American Dealers
Water-jet-propelled human flight is a hot topic in recent years, but FlyBoard aims to be different by keeping the price dramatically lower than its competitors. One way in which that is possible is that FlyBoard uses a customer’s existing PWC.
Kawasaki Unveils 2013 Jet Ski Models
The company has chosen to stick to its tried and true models for the upcoming year.
Yamaha Reveals Familiar Line For 2012
As the saying goes, if it ain’t broke, don’t fix it. Yamaha’s personal watercraft sales figures certainly indicate it ain’t broke, so the fact that the brand returns almost its identical line to 2012 should come as little surprise.
High-Profile Accidents Seen As Call For Renewed Focus On Safety
Several recent high-profile media reports are serving as a reminder that PWC dealers need to be increasingly proactive when it comes to stressing rider safety. Following years of negative publicity surrounding issues such as the loss of steering control without thrust or manufacturer’s escalating horsepower wars, recent times have seen a more positive flow of
Sea-Doo, Yamaha Increase Racing Profile
With the recent high-profile signings of legendary racers Chris MacClugage and Dustin Farthing, Sea-Doo and Yamaha appear to be taking a greater interest in personal watercraft racing as, once again, a means to move product. But are the moves indicative of an increased presence on the racing front, or just business as usual? And either
What Dealers Should Know About PWC and Ethanol
For years now, PWC enthusiasts have been hearing the horror stories about ethanol. Added to our fuel, it attacks rubber and plastic components, corrodes metal, acts like a solvent to loosen up years of gunk in fuel tanks, even adds enough oxygen to the mix to make engines run hotter. Ethanol also attracts water. Get
Yamaha Unveils Nationwide Dealer-Based Demo Program
Like Sea-Doo, this summer Yamaha will be offering consumers nationwide the opportunity to demo the brand’s products. But unlike Sea-Doo’s manufacturer-funded, traveling road-show approach, Yamaha has turned directly to their dealers to facilitate the brand’s upcoming “Yamaha On The Water Demo Days.” Yamaha will provide the national marketing muscle to attract consumers, who will then be
Sea-Doo Ramping Up Expansive Nationwide Test Ride Tour
Bombardier Recreational Products is growing its traveling demo tour to a total of 28 cities for the 2012 season.
Parts & Accessory Hits for 2012
These PWC items should be on nearly every dealer’s radar for 2012.
Personal Watercraft’s Vanishing Horsepower Numbers
Horsepower numbers may not have meant that much anyway. The trick is how to educate the consumer to this new reality.
SBT: Watercraft Superstore Thrives in Difficult Market
SBT (or Short Block Technologies), has grown into one of the industry’s biggest players.