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By Land and by Sea: Sport Amphibian Manufacturer to Expand Dealer Network

In February, Gibbs Sports Amphibians, based in Auburn Hills, Mich., held a press conference in Detroit’s Renaissance Center to discuss the brand’s plans for 2014.

Yamaha Unveils Industry-First PWC Buyback, Lease Programs

Yamaha continues to explore new avenues to promote personal watercraft ownership. Last year, the brand introduced the industry’s first certified pre-owned (CPO) program, which allowed consumers the opportunity to buy a pre-owned PWC with the peace-of-mind that comes with a full factory warranty. In late December 2013, the company was at it again, unveiling two

Industry Vet Launches Personal Watercraft Content Site, E-Commerce Storefront

The Watercraft Journal, launched by Kevin Shaw, offers news, reviews and interviews. The site will also serve as the blog to online storefront Watercraft Outfitters.

Sea-Doo Introduces Budget-Priced Spark

The Spark from Sea-Doo features an entirely new design built from a unique materia. Brand hopes to “reignite” industry sales with $4,999 starting price.

Kawasaki Unveils More Powerful, More Feature-Rich Ultras

While rumors of the brand’s departure from the market were indeed off the mark, so too were the hints of something radically new for 2014. Instead, Kawasaki chose to once again build on its proven strengths, bringing back both the existing STX-15F and Ultra LX, and tweaking the rest of the Ultra line both in terms of horsepower and amenities.

New, More Powerful Engine Anchors Yamaha’s 2014 PWC Lineup

Yamaha has put the focus back on performance for 2014 by unveiling a lineup in early August that promises to feature more power in multiple categories.

QuadSki Looking To Build Momentum Into 2014

The Gibbs Sports Amphibians QuadSki, a vehicle that once seemed more like a prop for a James Bond movie than a real production unit, continues to defy expectations. Part ATV and part PWC, the versatile crossover powered by a 1.3-liter BMW engine can transition from land to water in a matter of seconds and achieve

Yamaha Wraps Up Trade-In Program Aimed to Garner More Buyers

In June, the manufacturer launched a rather unique, one-month-long trade-in allowance promotion aimed at encouraging owners of any brand of personal watercraft to trade up to a new 2012 or 2013 WaveRunner.

HydroDrags Primed For Summer/Fall, Inks New Sponsors

GreenHulk.net and Yamaha to sponsor Spring U.S. HydroDrag Nationals.

Yamaha Announces Certified Pre-Owned Program

A combination of warranty and financing promises to entice used PWC buyers into dealerships. The program promises that buyers will be able to “purchase used units with 100 percent confidence,” instead of purchasing from third-party sellers.

RIVA Breaks Restrictive Hold of Stock ECUs on PWC Engines

Stock engine management systems have proved a difficult hurdle to clear for personal watercraft performance enthusiasts bent on pulling additional speed and performance from their craft. PWC aftermarket leader RIVA Racing, in conjunction with engine management hardware and software producer Athena’s GET DATA division, promises to break the restrictive hold stock ECUs have on personal

Sea-Doo Offers Incentive To Racers

The 2013 X-TEAM “Big Bucks” Bounty program pays racers cash bonuses for a top placing in all IJSBA-sanctioned closed-course races in the United States and Canada, as well as the IJSBA National Tour and IJSBA World Championship. Bounty awards are also available for select offshore/endurance-style events, including the Mark Hahn Memorial 300 and Long Beach 2 Catalina races.