Progressive IMS Outdoors, a consumer motorcycle tour connecting enthusiasts with industry-leading brands, has announced the winners of the 12th annual J&P Cycles Ultimate Builder Custom Bike Show (UBCBS) held last weekend at Texas Motor Speedway in Fort Worth, TX, the fourth stop on the eight-city tour. UBCBS has a rich history as the nation’s largest motorcycle builder competition,
The reimagined, festival-like Powersports event series heads to Dallas Fort-Worth, Texas, with upward of 14,000 successful demo rides under its belt thus far.
Tickets are now available for Progressive IMS Outdoors, a revamp of the Progressive International Motorcycle Shows nearly 40-year history as the industry leader for connecting powersports’ top brands with enthusiasts and buyers.
The 10-month series spotlights three riders, sharing their current bike, favorite riding memory, trips they’d like to take and more, with new stories to be added monthly.
While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see.
A renewed industry momentum with reported increased sales of motorcycles amid the COVID-19 pandemic presents a great time for returning riders as well as those looking for safer transportation alternatives, and even new riders, to begin exploring the diverse lifestyle of motorcycling.
Kicking off the series at the Long Beach Convention Center on Nov. 22, consumers and industry enthusiasts will have the exciting opportunity to ride the new, iconic 2020 KATANA for its first-ever demo in the United States.
Across the eight stops, each show will feature various attractions enabling attendees of all ages and skill sets to interact with the industry, including demo rides, the New Rider Course and more.
IMS announced its continued support from key sponsors Progressive, Cycle Gear and J&P Cycles, as well as its 2019/2020 tour dates and locations, including a new stop in Denver to expand the reach of its overall market.
“It is important for the motorcycle industry to recognize there is a deep pool of potential riders, especially within the younger generation, as Discover the Ride’s data suggests.”
Progressive International Motorcycle Shows Increases New Ridership, Expands ‘Discover the Ride’ Beyond Motorcycle Industry
The Progressive International Motorcycle Shows announced its immersive show feature, Discover the Ride, is expanding to reach a broader audience of non-riders, joining the 2019 Dallas-Fort Worth Auto Show.
Events like the Progressive International Motorcycle Show are aimed at getting the general public to think about getting back on the road, dirt, mud, sand or water.