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CAN-AM Side-by-Side Dealers Ranked 1st by Pied Piper’s 2018 ‘PSI for UTVs’ Industry Study

For more than ten years, the automotive and motorcycle industries have used PSI mystery shopping as a tool to improve the sales effectiveness of their dealer networks, turning more shoppers into buyers.

Gearing Up: MIC Offering Online Training Courses

We got a call from the MIC about our coverage of Textile Street Apparel this month. They told us that they will be offering free Gear Up University online courses that will teach you how quality motorcycling gear can not only save a life but enhance your customers’ riding experiences so they can ride through

Are You A Change Agent?

The retail sector has been getting hammered lately. I’m not talking about just our segment, but the entire retail sector, especially in recreation industries like golf, camping, cycling, you name it and there’s a retail chain that has shut its doors recently.

BMW Tops Pied Piper’s Benchmarking Study

Pied Piper Management Company LLC sponsored the Linkedin Motorcycle OEM Network on behalf of the group’s 20,000 members worldwide, and has passed along results from Pied Piper’s annual industry benchmarking study measuring how effectively U.S. motorcycle dealerships help shoppers become buyers.

Sometimes it Makes Sense to Follow

[dropcap]T[/dropcap]he motorcycle and powersports industry has always carved its own path, and has not often followed along with whatever the automotive world has done. But there are things that can be learned and should be put into practice if you want to make it in today’s marketplace. Pied Piper’s Fran O’Hagan says if you talk

BMW And Honda Dealers Ranked Highest For Response To Internet Inquiries, Says New Pied Piper Survey

BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, which  measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success.

New Study Ranks Ducati Dealers Highest For Third Straight Year

Ducati dealerships were the top ranked brand in the recently released 2016 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study, which marks the third consecutive year that Ducati finished at the top. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which