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Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
Harley-Davidson Dealers Ranked 1st for Providing Quick and Easy Service Appointments

The study measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment.

2023 Powersports STE Trophy
Indian Motorcycle Dealers Ranked Highest in New Study

Powersports industry performance has improved substantially over the past five years, but there is now a large gap in customer treatment between top-ranked brands and the others.

2023 Powersports ILE Trophy
Pied Piper PSI: Harley-Davidson Dealerships Ranked No. 1 in 2021 for Responding to Website Customers

To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number.

BRP’s Can-Am UTV Dealers Ranked No. 1 by Pied Piper Prospect Satisfaction Index

COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP’s Can-Am dealerships were the top ranked UTV brand.

Pied Piper: Internet Lead Effectiveness Industry Study

Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness Industry Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?”

Pied Piper: BRP Can-Am Dealers Ranked No. 1 in Prospect Satisfaction Index

For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index U.S. UTV Industry Benchmarking Study.

Harley-Davidson Dealerships Ranked 1st for Responding to Website Customers

The 2019 Pied Piper PSI Internet Lead Effectiveness Industry Study answered the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?”

Pied Piper Ranks Motorcycle, UTV Dealerships Response to Internet Inquiries

BMW ranked highest in the Pied Piper Internet Lead Effectiveness Study, which measured how dealerships responded to customer inquiries received through dealership websites.

Pied Piper: How UTV Dealers Turn Shoppers into Buyers

Pied Piper’s President and CEO, Fran O’Hagan demystifies the “mystery shopper” to help dealerships identify customer satisfaction in the UTV market.

CAN-AM Side-by-Side Dealers Ranked 1st by Pied Piper’s 2018 ‘PSI for UTVs’ Industry Study

For more than ten years, the automotive and motorcycle industries have used PSI mystery shopping as a tool to improve the sales effectiveness of their dealer networks, turning more shoppers into buyers.

Gearing Up: MIC Offering Online Training Courses

We got a call from the MIC about our coverage of Textile Street Apparel this month. They told us that they will be offering free Gear Up University online courses that will teach you how quality motorcycling gear can not only save a life but enhance your customers’ riding experiences so they can ride through