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Off-Road Profitability: Selling the Right Vehicles Leads to High Margins

There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?

BFGoodrich Tires Launches OnTrail Off-Road App

OnTrail is a first-of-its- kind mobile app for off-road enthusiasts, combining essential trail companion tools with community sharing functions, allowing adventure seekers to communicate and share their trips in real time.

KTM 2022 EXC, XC-W Range

KTM worked with WP suspension to update the production settings of the WP XPLOR forks and shock for a firmer and sportier feel.

Husqvarna Motorcycles 2022 Off-Road, Dual-Sports Range

The seven-strong lineup of 2-stroke and 4-stroke machines boasts a host of innovations, delivering light and manageable machines without rival in conquering all types of terrain.

Honda Recalls Certain CRF450R Due to Crash and Injury Hazards

The motorcycle’s drive chain can break while in use, causing the vehicle to suddenly lose its drive force, posing crash and injury hazards to the rider.

Honda Pioneer, Talon Special Editions

The new Talon and Pioneer 1000 Special Editions: Honda loaded them up with their most popular factory accessories like winches, light bars, windscreens and lots of others, all designed to help you go further and enjoy your Honda even more.

All Balls Racing Goes ‘All Out’ with 2 UTV Racing Teams

The growing company has sought out a unique and special relationship with PSN for racing the eastern series of UTV races and in building a special Polaris “Race-RZR” to be given away in a national summer sweepstakes.

HISUN USA Welcomes Tim Calhoun

Calhoun comes to HISUN with over 35 years of industry experience and former executive roles at Indian Motorcycle, WPS, LeoVince USA, SpeedMob Inc. and Helmet House.

Kayo 2021 Off-Road Model Lineup – ATVs and Dirt Bikes

Kayo is proud to announce some great new models and updates to their line of affordable and dependable ATVs and dirt bikes.

Polaris Donates $80,000+ to Off-Road Organizations

The nine nonprofit organizations that were awarded a Spring 2021 T.R.A.I.L.S. grant received awards ranging from $6,000 to $10,000.

RawHyde Adventures Opens Zakar Overland Terrain Park and Event Center

Zakar will serve the powersports, overlanding and 4×4 industries as a venue for off-road oriented companies to host media events, product launches, corporate retreats, meetings and more.

Yamaha Delivers Essential Support to Public Lands for Outdoor Recreation

In total, Yamaha granted more than $350,000 in 2020 while supplying essential support to public lands providing vital access to outdoor recreation across the country.