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Energica Announces Surprising First Quarter 2018 Results

Energica Motor Company S.p.A., an Italian manufacturer of high-performing electric motorcycles, closed the first quarter 2018 with a current order book that exceeds the total sales of the previous year.

Ducati Adds Radar to Safety Road Map Strategy

Ducati is continuing to lead the safety push as it is the first OEM to equip a model, the Ducati Scrambler 1100, with an intelligent cornering system. Pushing the level of safety awareness, combined with a constant drive towards innovation, have led the Bologna-based manufacturer to define its safety strategy until 2025.

Harley-Davidson International Sales Up Slightly in Q1, U.S. Sales Down

Harley-Davidson, Inc. has released its first quarter 2018 results and confirmed its 2018 outlook. The company also announced it is accelerating its strategy for growth, anchored by its objective to build the next generation of riders globally.

Ducati Opens Exclusive Showroom in New York City

A new Ducati dealership, with a renovated showroom of more than 7,500 square feet, located at 155 6th Avenue in SoHo New York opened its doors on April 19.

Powersports Associations Praise Order to Expand Recreation on Public Lands

The powersports industry is praising an order, signed by U.S. Secretary of the Interior Ryan Zinke, that directs bureaus within the Interior Department to create plans that develop or expand recreational opportunities on public lands.

Harley Unveils Dream Internship: Free Riding Lessons, Bike for Summer Gig

No cubicle will cage these interns: to celebrate the 115th anniversary of the founding of Harley-Davidson, the Motor Company is turning an often-mundane rite of passage, the summer internship, into the experience of a lifetime.

Reports: Q1 Side-by-Side Segment ‘Solid’

NADAguides.com’s recent Powersports Market Insights report says that while motorcycle sales had a rougher start to the year, utility and sport side-by-sides had a positive first quarter.

BRP’s SHOT Engine Start System Earns Edison Award

BRP’s SHOT engine starting system for Ski-Doo snowmobiles won third place in the performance technology category of the 2018 Edison awards.

Polaris Names Gilbert as Chief Customer Engagement and Growth Officer

In this newly created function, Gilbert will be responsible for developing and implementing marketing solutions and growth strategies that introduce new consumers to the Powersports industry and connect with customer segments outside of the company’s traditional core target market.

Yamaha Vehicle Raffles Raise More Than $100,000 for SEAL Families

Yamaha recently provided a new Viking VI Ranch Edition SxS to the SEAL-Naval Special Warfare Family Foundation (NSW) for auction at their annual fundraiser near San Diego, California.

American Honda Announces Organizational Changes to Better Serve Customers and Dealers

Chief among the changes is the formation of a dedicated Customer and Dealer Services group that focuses on those areas that directly interface with customers and dealers. Headed by Chuck Miller, this group is responsible for Sales Training, Customer Relations, Rider Education, and vehicle distribution.

CFMOTO and KTM Team Up for Joint Venture Production Facility

The joint venture facility will result in an estimated annual output of 50,000 motorcycles. Ten different motorcycle models will be designed and put into production at the new 1 million square foot facility.