The X-Factor: ‘KTM Killer’ Highlights Early Release 2016 Models From Yamaha
Late this month, Yamaha dealers will begin getting delivery of the 2016 YZ250X, the first 2-stroke woods racer Yamaha has offered its dealers since the mid-1990s.
A Sportier Spyder: BRP Busts Out the F3, Reaches Out to New Customers
Street-going snowmobile? Road-bound PWC? It is not a motorcycle and it is not a car, but to more than 100,000 owners, the Can-Am Spyder is a blast.
From Pit Bikes To Sportbikes
If you were a dealer during the past decade, it would have been pretty hard to miss SSR Motorsports – at least if you had any involvement with the pit bike sector of the market.
KYMCO On A Roll
Driven by a 15 year history in the U.S., a comprehensive range of scooters and small displacement motorcycles, cross-pollination with near-enthusiast markets and a dedicated dealer network, KYMCO has carved out a solid market niche in North America.
OEM Update: ‘Made In Italy’
If you sold Ducati’s back in the day, you may have been selling radios, vacuum tubes or electrical devices.
BMW Motorrad’s Strong Start
Up, up, up has been the trend at BMW Motorrad as the German motorcycle manufacturer continues to post record-breaking worldwide sales.
2016 Wolverine R-Spec
Last month, Yamaha Motor Corp., USA hosted a rather impromptu media tour ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant.
Hail to the Chief: 2015 Indian Chief
You may have already noticed what Polaris has done with its acquisition of one of the most iconic brands in American motorcycling. By nearly all accounts, Indian is BACK, BABY (said with more emphasis if it’s in a George Costanza tone)!
Suzuki Gets Naked In Las Vegas!
For once, what happens in Las Vegas is not supposed to stay in Vegas, as Suzuki hosted dealers and media at the Hard Rock for Suzuki’s “2015 North American Tour.” Just 547 days after declaring bankruptcy, Suzuki is back and hitting the road with some of its greatest hits – along with introducing a couple
The Cat is Out of the Bag
Artic Cat’s Dealer meeting
Harley Unveils Customer Inspired 2015 Lineup
Harley continues to push the boundaries with the rollout of its 2015 model lineup. With the global launch of the Street 750 and Street 500 motorcycles and the electric buzz of Project LiveWire, Harley has unveiled a diverse lineup of motorcycles that have been inspired by customer-led innovation via Project Rushmore. “The broad 2015
KYMCO Reaches Half Century Mark, Unveils 2015 Off-road Lineup
A few years ago KYMCO USA’s Director of Marketing Rick Pawelka said that one of the biggest differences between KYMCO and other OEMs of its size was its history. And as the company celebrates its 50th anniversary the statement seems somewhat apropos. With humble beginnings, KYMCO has come a long way in the last half