Making Waves & Blazing Trails at Club BRP 2017
BRP’s three-pronged strategy for capturing untapped customers Three words summed up Club BRP 2017, BRP’s global dealer meeting held in Orlando in late August: Defiant. Precise. Powerful. While there were many new products and programs presented at the Orange County Convention Center (coincidentally held in the same North Hall that the AIMExpo is occupying in
Suzuki Puts The FUN in FUNky
New Models Aimed Squarely at the Entry-Level Market and Millennials Suzuki decided to crank up the heat for the summer months! In addition to rolling out several new motorcycles and ATVs in June and July, road-going favorites like the GSX-S750 and the redesigned SV650 made big splash, while word of return of the QuadSport Z50
Yamaha’s 2017 All-Star Line-Up
Taking a page from Major League Baseball, Yamaha is busting out its All-Star line-up for 2017 in July.
Triumph Takes Center Stage
Starting with the “Bonneville Reborn Tour” spanning North America in the fall of 2015 and rolling through a record sales month in April, Triumph is the top European brand in the U.S. once again.
Geared to Go Where No Vehicle Has Gone Before
For those unfamiliar or with only a vague understanding of what an ARGO vehicle is, the company has trademarked XTV (Extreme Terrain Vehicle). An ARGO combines elements of an ATV and UTV to become something completely unique in the powersports world.
2016 CVO Pro Street Breakout
So far, 2016 seems to be the year of the musclebike with the XDiavel and Octane getting much of the attention. However, Harley does not intend to let the competition have their way with the market even if the proverbial gauntlet has been thrown by some tough new guys on the block. These are the
Polaris Plans to Win with Victory AND Indian
After unveiling the Octane and Stealth Victory motorcycles to dealers and the media, and the Hooligan Indian Scout Sixty, it is clear that Polaris is playing to win with both Indian and Victory this year.
AJP Plants a Stake in U.S. Dirt Bike Market
Offering dealers chance to carry a quality bike at a competitive price point [dropcap]S[/dropcap]cott Armstrong got his start as a small independent dealer in the Northeast that catered to enduro riders and off-road adventurers. His shop sold mostly “exotic” bikes and accessories, but he always wanted to do something on a bigger scale. Then came
Victory Lets the Sparks Fly
The two new concepts from Victory include the “Ignition,” which was unveiled at EICMA in November, and the “Combustion,” which was recently unveiled in New York. The two bikes offer a whole new take on a what a modern muscle bike could be.
Top 5 OEM Updates of 2015
Yamaha Wolverine R-Spec (February issue) Yamaha Motor Corp., USA hosted a rather impromptu media tour in January ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant. It also provided a perfect backdrop to roll out the brand new 2016 Wolverine R-Spec model. Tough to tell which is more impressive! First, a
World Debuts from Orlando
The 2015 American International Motorcycle Expo kicked off in Orlando with some significant global and North American debuts of new motorcycles from some the industry’s top manufacturers. We highlighted a few unveilings here.
Husqvarna 701 Supermoto
The ‘new’ Husqvarna Motorcycles brand has returned to its origins and its iconic blue, yellow and white color-scheme. For 2016, “Husky” has unveiled a new range of motorcycles including its first street bike under its new ownership with KTM – the 701 Supermoto.
