OEM Update: 2018 Recreational-Utility Vehicles
The evolution of the Side-by-Side market continues in 2018 with more new models being introduced for the utility market and crossover recreation and trail markets.
Harley-Davidson Makes the Dyna Irrelevant
After 25 years in the lineup, Harley shocked their dealers with the news that the Dyna was done. Ditto for the V-Rod after its 16-year production cycle.
Oh, The Places You’ll Go: ARGO Continues to ‘Go Anywhere’ by Launching an ATV lineup
“It’s the most fun you’re going to have under 25 mph,” says Brad Darling, president of ARGO, speaking about ARGO’s XTVs. The ‘Go Anywhere’ extreme terrain vehicle manufacturer was back again this year with a new ride-and-drive event at ERX Motor Park located outside Minneapolis. Following its event last year in Austin, TX, where ARGO
Yamaha Creates A Category
2018 Star Venture Transcontinental Tourer Yamaha took the wraps off the 2018 Star Venture and introduced the concept of a “transcontinental tourer” capable of running with any bagger on the market. Cue up the Beach Boys on the state-of-the-art “infotainment” system and let the Good Vibrations of the big air-cooled twin eat up the miles.
GasGas Gets Serious
As the wraps came off the 2018 model year machine at the EICMA motorcycle expo in Italy last fall, the new ownership team from Grupo Torrot Electric had just taken over and had something to prove. All the jokes about an e-bike company taking over a company called “GasGas” notwithstanding, the European media was mildly
Pavement, Powder and Everything in Between
Textron Specialized Vehicles Welcomes Arctic Cat and Outlines the Future Just one day prior to Arctic Cat being bought by Textron Specialized Vehicles, Eric Mercer, the owner of Velocity Powersports in Victoria, Texas, made the tough decision to terminate the Arctic Cat line from his dealership. “If I knew that was going to happen I
MV Agusta Relaunches in North America
The motorcycle Gods are smiling on MV Agusta – and its U.S. subsidiary, MV Agusta USA. MV rose to prominence in the ’50s and ’60s grand prix motorcycle racing era on the back of such legends as Giacomo Agostini, John Surtees and Mike Hailwood. Hoping to recapture some its heritage after tough financial times, the
OEM Update: 2017 Snapshot
A Glimpse at What Has Been Released in the Market Thus Far Still just a few months into 2017, numerous OEMs have been announcing new models to the market, and some have even hinted at what’s in store for 2018 models. Excelsior-Henderson Some OEMs such as Excelsior-Henderson are using 2017 to try and make a
CFMOTO: The Sweet Spot In The Showroom
CFMOTO Finding Success as a Top Value Brand In a maturing industry like powersports, manufacturers have a tough job trying to find a place in the market. For some, that means always going bigger – a turbocharged 170 horsepower engine today, 190 horsepower tomorrow – for others, 50 years in the industry has gotten customers
Center Stage At EICMA
Small Bikes and ‘Modern-Retro’ Variants Headline Milan Show Unlike America, new unit sales are up in Europe, with new motorcycle registrations hitting double digits in key markets like Germany and Italy. So it is no surprise that the OEMs all saved some show-stopping models to show off to the more than half million consumers and
OEM Update: Monster Moto
Little Bikes, Big Fun [dropcap]I[/dropcap]f you walked the aisles of the American International Motorcycle Expo (AIMExpo) a month ago, you might have spotted Monster Moto exhibiting its mini bikes and go-karts, and were likely transported back to your youth. The company used the tradeshow to introduce itself and new products to the powersports market. However,
Big Bang Theory: Harley Doubles Up With Milwaukee-Eight
[dropcap]L[/dropcap]ike a July 4th fireworks display that builds to a crescendo, it seems as if the OEMs have saved the biggest booms for the end of the year. The 2017 model year had already seen some real sparklers ranging from Kawasaki’s nifty little Z125 Pro all the way up to Ducati’s monstrous Diavel, but the
