The showroom and dealership will be in the first floor of the former National Ace Hardware building at Fourth Street and West McKinley Avenue.
“It will be rider and machine against gravity on a steep-and-gnarly course up the face of the ski hill,” said Harley-Davidson Marketing Lead Eric Jensen.
Grassroots indoor motorcycle racing action returns to Milwaukee this weekend and Harley-Davidson will be live-streaming the action from Mama Tried’s Flat Out Friday. Racing will take place on the concrete floor of the BMO Bradley Center arena on an oval circuit soaked with sticky Dr. Pepper syrup.
Royal Enfield North America opened the company’s headquarters in conjunction with Royal Enfield of Milwaukee’s flagship showroom on September 10. It was a historic day for Royal Enfield as it marked the opening of its first flagship dealer experience.
The Harley-Davidson Museum is the place to be this coming Labor Day weekend, when it hosts its annual Custom Bike Show Weekend during the Milwaukee Rally. The Weekend kicks off at Bike Night on Thursday, Sept. 3, and runs through Sunday, Sept. 6.