Gear Up – A Way Of Life

[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time

Motorcycle Industry Council’s Gear Up Every Ride Photo Contest

Gear Up Every Ride has launched a month-long photo contest starting May 1. The contest gives riders a chance to win nearly $10,000 in prizes in exchange for posting photos that embrace the Gear Up theme and including the hashtag #GearUpEveryRide on Instagram.

Motorcycle Industry Council Launches ‘Gear Up Every Ride’ Initiative

Gear Up Every Ride, a new initiative built around innovative ways of encouraging riders to use proper motorcycling apparel, is launching during May’s Motorcycle Safety Awareness Month. The program was designed by the Motorcycle Industry Council’s Rider Safety Committee.

The Motorcycle Industry Council Unveils Logo Makeover

The Motorcycle Industry Council (MIC) recently performed a slight makeover to its corporate branding with the unveiling of a new logo. The association says it is a more modern approach that shows its ongoing commitment to preserve, protect and promote motorcycling in the U.S.

MIC Board of Directors Seat Opens as Sarah Schilke Rolls to BMW

Industry veteran Sarah Schilke has announced she has accepted the position of National Marketing Manager with BMW Motorrad USA, a move that opens up her previously held seat on the MIC Board of Directors. Schilke was serving her third term on the MIC board.

DataOne Partners with Consumer Research Solutions to Provide Model-Specific Powersports Data

DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, is joining the partnership of the Motorcycle Industry Council and Consumer Research Solutions to provide VIN decoding and vehicle identification for the Model Attribute Matrix- a new MIC/CRS tool for the powersports industry.

How To Optimize Your Online Inventory

Hello MPN readers! It’s been a year since I’ve had the pleasure of writing for you, and I’ve got to say, I’ve missed you! About a year ago, I made the very difficult decision to leave my role as MPN editor to explore the opportunity to serve as the director of marketing at a Web

UTV and ATV Brands By The Numbers

Face it, given the economic downturn of recent years, selling ATVs and UTVs has been a hard way to make an easy living. However, being objective and rational, it looks like the market is making a comeback.