Behind the Brand: Meet Chris Meyer

Last week we went “behind the brand” to give you a bit of a history lesson on CST Tires. Starting this week, we’ll be introducing some of the people involved with CST Tires.

Rollick Outdoor Raises Over $5 Million Seed Round; Helping Dealers Create Better Retail Experience

The company says it will focus on powersports, RV and marine industries and partner with large membership groups to drive buyers into an established network of retailers.

TCX Boots Names New Sales and Marketing Director

TCX Boots recently announced that Michael “Tex” Mawby has been appointed to a new role as director of sales and marketing. Mawby served previously as the brand’s director of business development.

iXS Hires Industry Vet Boaz as National Sales and Marketing Manager

Swiss motorcycle gear specialist iXS says it is focusing on improving the service of its dealers around the world. The company’s first step to building the brand in the U.S. is the addition of Jeffery Boaz as National Sales & Marketing Manager. 

Garage Composites Announces Dates for Update 2018

Each of the three training days will be packed with seminars provided by Garage Composites’ industry experts, including Sam Dantzler, Garage Composites’ president, and Tony Gonzalez, the company’s CEO.

Tucker Rocky Taps New Technology and Data Team to Lead Growth

Troy Rochat has joined Tucker Rocky as a vice president and will lead this strategic organization. Troy brings more than 25 years of experience in distribution operations and information technologies.

Q&A With MAG CEO Andy Graves

In a follow up to our Executive Interview in May with Tucker Rocky President Eric Cagle, we spoke to MAG’s CEO Andy Graves to ask some questions that were outside of Eric’s realm.

Kawasaki Names New Marketing Managers

Kawasaki Motors Corp., U.S.A. has announced the promotion of Bob O’Brien to senior marketing manager and Ken Essex to the role of public relations manager.

Boats & Cycles’ Data-Driven Marketing Solutions

Boats & Cycles has launched a new back-end web analytics dashboard for customer access. Boats & Cycles’ new tool provides useful data that reflects customer activity and actions for each listed dealership.

Harley-Davidson Starts Global Call to ‘Live Your Legend’

Harley-Davidson has announced its newest global marketing campaign: ‘Live Your Legend.’ The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences – allowing them to live their own legend.

The BIG 4: What’s The Difference?

Seems like the powersports industry has been dominated by “The Big 4” for decades!

ARI Schedules First HelpForce Live! Webinar for Powersports Dealers February 23

ARI Network Services, Inc. will host the first in a series of “Help Force” webinars on Monday, Feb. 23 at 4 p.m. ET, called Managing Lead Management for Powersports Dealers.