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MIC Joins Americans for Free Trade to Oppose Tariff War; Successfully Petitions to Exempt Helmets

“These new List 3 tariffs on parts and components will undoubtedly raise costs that would ultimately be borne by American motorcycle riders, and this will hurt the economic viability of the domestic powersports industry.”

Reports: Q1 Side-by-Side Segment ‘Solid’

NADAguides.com’s recent Powersports Market Insights report says that while motorcycle sales had a rougher start to the year, utility and sport side-by-sides had a positive first quarter.

MARKET UPDATE: RUVs Rocking! ATVs Rolling!

The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell

Exploring The Adv/Touring Sector

Seems like once every decade, Americans get the bug for big adventure bikes. But with the seeming exception of clannish KLR650 riders and BMW GS Gelände/Straße (German for off-road/road) riders, the dual-sport sector remained a slight blip on the MIC Retail Sales Report radar… Until now!