The new facility will produce an off-highway vehicle that will extend Mahindra’s current position in this growing segment. The company gave the media a teaser of the new vehicle that was covered up with a tarp as they unveiled the brand name, which will be called ROXOR.
Mahindra Opens New HQ and Manufacturing Facility in Metro Detroit, Reveals Brand Identity for New ROV
Mahindra is the first OEM to open a new facility in southeast Michigan in over 25 years. The company plans to manufacture its new off-highway vehicle at the plant.