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Sportsman Country Hires Five New DSMs

Sportsman Country, the newly formed distributor of Bennche, Massimo and Linhai ATVs and Side-by-Sides, has hired five district sales managers, who will play a vital role in the new go-to-market strategy for the Garland, Texas-based company.

Sportsman Country Joint Venture Between Massimo and Linhai Clarified

Sportsman Country will carry Linhai products under Linhai brand, and all existing Linhai dealers in USA will be serviced and maintained by Sportsman Country.

Linhai Powersports USA and Massimo Motor Sport Enter Into Exclusive Distribution Agreement

Chinese manufacturer Linhai Powersports USA Corporation and Massimo Motor Sports, LLC have entered into an exclusive agreement in the U.S. to distribute Linhai’s ATVs and UTVs through the Sportsman Country’s platform.