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Industry Marketing Profile: How Does Your Dealership’s Digital Marketing Stack Up?

The March issue of MPN featured an overall industry profile that provided the results of the annual readership survey, designed to gauge the performance of today’s brick and mortar powersports dealer. Today, we are going to dig deeper into the results, specifically as they relate to marketing strategies. Does your business have a website? How

Selling to the Adventure Motorcyclist

Adventure motorcycling is a mindset; a way of approaching the world. It’s a means of expression; riders want to live out their dream adventures or maybe just look like they are. The way you approach your customer is key to success with this segment of the market.

MPN Industry Profile

In February of 2013, MPN conducted a readership survey to gauge the performance of today’s powersports dealer. We asked our readers detailed questions addressing the many elements of your business – ranging from shop operations, staffing and supply to online presence, marketing strategies and industry concerns.

MPN Industry Profile
Making the Most of Your Auction Experience

From live auctions to online bidding, the world of auctions can be a valuable asset to you and your business.

UTV Market Overview

Call them UTVs, side-by-sides, ROVs or cash cows, the market for these machines has never been stronger.

Schuberth, Superior By Design

The German head protection technology company has been making helmets for more than 70 years, and Americans can expect to see more of its products in the near future. The brand is the choice of leading law enforcement agencies around the world.

Liquid Gold

Pittsburgh-based body shop owner, Bill Steele, has mastered the art of custom paint and fabrication from stripped down shovelheads to this amazing bagger that started its life as a ‘06 Road Glide.

AIMExpo: One Year Out

MPN goes one-on-one with Larry Little to get an update on what dealers and consumers can expect from the inaugural American International Motorcycle Expo

Erik Buell Racing Expands

Erik Buell’s passion for two-wheeled perfection led him to take a new road after the unforeseen crash of the original Buell motorcycle brand. Erik is back with a new company and a new will to win free from corporate limitations.

Inside Tucker Rocky

Tucker Rocky’s vice president of product development Brian Berney has the chops to take his bright ideas from the back of the napkin to the shelves in your dealership.

A Conversation With Wayne Allard, AMA’s Vice President For Government Relations

Last October, former U.S. Senator Wayne Allard of Colorado joined the American Motorcyclist Association (AMA) as vice president for government relations. Allard served two terms as a Senator for his home state, but he’d promised his constituents to put a term limit on his service. We recently chatted with Allard and AMA spokesman Pete TerHorst