IMS Holiday Gift Guide
The guide features some of IMS’ favorite motorcycle parts, gear, accessories and gift items, including a number of awesome gadgets and gear for under $100.
Progressive IMS Outdoors Welcomes New Sales Account Manager
The Informa Markets’ Powersports Group, the producer of America’s largest and longest-running consumer motorcycle tour, welcomes Brandon Baldwin as its newest team member.
Progressive IMS Outdoors Reveals 2021 Tour Dates and Locations
Developed in partnership with the powersports industry’s leading OEMs, the 2021 IMS Outdoors tour will span five months, taking place between June and October, stopping in nine cities throughout the U.S.
IMS Outdoors Launches Rider Stories Presented by Progressive
The 10-month series spotlights three riders, sharing their current bike, favorite riding memory, trips they’d like to take and more, with new stories to be added monthly.
Progressive International Motorcycle Shows Announces Reimagined Format: IMS Outdoors
While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see.
IMS Launches ContinueTheRide.com
A renewed industry momentum with reported increased sales of motorcycles amid the COVID-19 pandemic presents a great time for returning riders as well as those looking for safer transportation alternatives, and even new riders, to begin exploring the diverse lifestyle of motorcycling.
Yamaha Previews Long Beach International Motorcycle Show Attractions
The exciting U.S. display debut of the all-new 2020 MT-03 Hyper Naked sportbike and 2021 Ténéré 700 Adventure Touring motorcycle from Yamaha Motor Corporation, USA, takes place this weekend at the International Motorcycle Show in Long Beach, California.
Suzuki to Spotlight 2020 KATANA with Exclusive Demo at IMS Long Beach
Kicking off the series at the Long Beach Convention Center on Nov. 22, consumers and industry enthusiasts will have the exciting opportunity to ride the new, iconic 2020 KATANA for its first-ever demo in the United States.
Ducati Streetfighter V4 S to Steal Spotlight During Long Beach International Motorcycle Show
The public will have the opportunity to be the first in North America to experience the stunning design and engineering of Ducati’s 2020 model lineup at the Long Beach Convention Center in Southern California throughout the weekend.
Progressive IMS Announces 2019/2020 Experiential Tour Attractions
Across the eight stops, each show will feature various attractions enabling attendees of all ages and skill sets to interact with the industry, including demo rides, the New Rider Course and more.
Progressive International Motorcycle Shows Announces Return of J&P Cycles Ultimate Builder Custom Bike Show
The Progressive International Motorcycle Shows announced the Ultimate Builder Custom Bike Show will be returning to the 2019/2020 IMS tour hitting eight major cities across the U.S. including an inaugural stop in Denver, CO.
Progressive International Motorcycle Shows Announces ‘Next Steps,’ an Extension of the Discover the Ride Initiative, to Get New Riders Formally Licensed
The Progressive International Motorcycle Shows announced “Next Steps,” an extension of the company’s Discover the Ride program, which serves the entire motorsports community by breaking down the industry’s high barriers to entry.
