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HISUN Welcomes New Regional Sales Manager, Taz Sobotka

Sobotka has spent the past several years helping powersports companies grow

Taz Sobotka, HISUN
Brooklyn Singleton and HISUN Outpace the Competition During TexPlex Series Final

In addition to winning first place in the Youth 250 Production Class, Singleton was able to grab a fourth place overall finish.

HISUN, Brooklyn Singleton, TexPlex 2021
ATV/UTV Market Segments: Why They Matter

No matter what your source, no matter what industry profile you read, it’s no secret that the ATV/UTV market is hot. As with other industries during this unprecedented time, supply chain shortages have hampered production to a certain point, but most OEMs have done an exceptional job of making adjustments to work through it. As

HISUN Adds NEW Colors to its UTV Lineup

As the offroad industry continues to see incredible growth, consumer demand is at an all-time high, putting vehicle manufacturers at the forefront. Amongst these manufacturers, HISUN has taken aim at delivering a robust, purpose-built lineup. The Texas-based company continues to make strides in design and aesthetics while delivering high value, quality craftsmanship and durability to

Five Minutes with HISUN’s Director of Parts and Accessories, Tim Calhoun

With the pandemic releasing pent-up demand on the powersports industry in the past 16 months, manufacturers have been scrambling to keep up. The Motorcycle Industry Council has reported that sales on new units are way up – nearly 50% in some segments. But supply has been a challenge. As the country starts to turn the

Meet the Team: Q&A With New Hisun Hires

Hisun has been on an upward trajectory lately as the company retools for the future. To that end, the company recently brought on some industry veterans to fill key positions as it gears up for growth. We asked the team members what brought them to Hisun and what they liked most about their new environment. 

Off-Road Profitability: Selling the Right Vehicles Leads to High Margins

There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?

HISUN USA Welcomes JD Walter

Walter comes to HISUN with over 27-years of industry experience, ranging from OEM sales management, dealership management and aftermarket product distribution.

HISUN USA Welcomes Tim Calhoun

Calhoun comes to HISUN with over 35 years of industry experience and former executive roles at Indian Motorcycle, WPS, LeoVince USA, SpeedMob Inc. and Helmet House.

Adapting to the Unknown Builds OEM Success

More people than ever before are flocking to HISUN dealers throughout the country and they certainly like what they see.

HISUN USA Welcomes Greg Blackwell

HISUN Motor Corp., USA welcomes industry veteran, Greg Blackwell, to help develop its dealer network.

HISUN USA Welcomes New VP of Operations and Executive Board Member

HISUN Motor Corp., USA welcomed new executive team member and Vice President of Operations, Jamie Cheek.