Heartland USA Introduces Billet Axle Covers for 2018 Softails

These axle covers are easy to install and require no special tools. The covers install using a threaded rod through the hollow stock axle to attach the right and the left covers together.

Heartland USA Announces New Website and Address Change

Heartland USA has announced that its new website is up and running. Fast, easy to navigate and visually stimulating, it shows all of the conversion kits available for Softail, Dyna and Sportster models, both on and off the appropriate bikes.

Lonny Spiva Buys Heartland USA

Heartland USA, known for its E-Z Rear Fender Conversions and accessories for the American V-Twin marketplace for the last 20 years is now under new ownership. Jim Grove, the former owner, has retired from the motorcycle industry, passing the company on to his director of sales and marketing and a V-Twin industry veteran, Lonny Spiva.