Gear Up Every Ride Photo Contest Features More Than $15,000 in Prizes

Gear Up Every Ride rolls out May 1 with an online photo contest featuring more than $15,000 in moto prizes and growing. Daily prizes will include everything from premium gloves and boots to on- and off-road helmets, leather and textile jackets and even full riding suits. A Grand Prize will be awarded June 1.

Gear Up – A Way Of Life

[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time

Motorcycle Industry Council’s Gear Up Every Ride Photo Contest

Gear Up Every Ride has launched a month-long photo contest starting May 1. The contest gives riders a chance to win nearly $10,000 in prizes in exchange for posting photos that embrace the Gear Up theme and including the hashtag #GearUpEveryRide on Instagram.

Motorcycle Industry Council Launches ‘Gear Up Every Ride’ Initiative

Gear Up Every Ride, a new initiative built around innovative ways of encouraging riders to use proper motorcycling apparel, is launching during May’s Motorcycle Safety Awareness Month. The program was designed by the Motorcycle Industry Council’s Rider Safety Committee.