Parts Unlimited Announces Support of MIC’s RiDE Outreach with Feld Entertainment

Together with Parts Unlimited brands Thor, Moose Racing and Z1R, the company will provide gear to help support the initiative, providing a safe way for audiences to take in their new experience. 

MIC Launches RiDE, A Direct-to-Consumer Initiative

MIC and its OEM, distributor, dealership and aftermarket members, are calling for industry- and community-wide participation and collaboration to make the RiDE initiative a success.