The Magic Booth

What makes a tradeshow booth standout? [dropcap]Y[/dropcap]ou have a great booth location at AIMExpo, so all you do now is show up in Orlando in October and, like magic, the rest is done. NOT QUITE. Have you ever wondered why two 10 x 20 booths next to each other can be so different? One is

All Signs Point to a Productive Show for Dealers in October

Heading into its fourth year, the American International Motorcycle Expo (AIMExpo) is ramping up for what looks like will be the best event so far in the tradeshow’s short history.

The Urbanization Mode of Motorcycle Transportation

This social generation has ignited a new movement known as “walkable urban development.”

AIMExpo Not Slowing Down in Year Four

The industry made its voice heard when it rallied around AIMExpo, the show that wasn’t afraid to listen and make changes in the effort to lead a continually evolving motorcycle and powersports landscape.

Custom Bike Shows are Alive and Well

[dropcap]I[/dropcap] just got back from Daytona and decided to write this month’s column on a topic near and dear to me – custom bike shows. If you think about it, custom bike shows are a pretty good reflection of the state of our industry. It’s not just the number of shows, but the diversity, the

The Millennial Paradigm Has Shifted, Have You?

Millennials are going to be the first generation to replace the economic power of the baby boomers. So what does that mean to me as a motorcycle industry professional?

Record Number of Exhibitors in Orlando

BUT STILL LOOKING FOR MORE DEALER TURNOUT [dropcap]B[/dropcap]y most accounts, the 2015 edition of the American International Motorcycle Expo (AIMExpo) was a success for both the public, which joined in a round of applause to end the show at the Orange County Convention Center (OCCC) along with the 566 exhibitors that signed up for the

AIMExpo Top 10

What you don’t want to miss this year Need a good reason to attend the AIMExpo in Orlando? How about 10 good reasons to go? With apologies to a certain late night TV comedian, the top 10 reasons for attending trade shows are no joking matter. When AIMExpo decided to revolutionize the concept of a

Booth Duty: Exhibitors Display Innovation That Keeps Brick And Mortar Dealers Competitive

With nearly 500 exhibitors already committed to the third annual American International Motorcycle Expo this October, there will be a bevy of new products and interactive opportunities for attendees to see and experience for virtually every aspect of the powersports marketplace.

7 Reasons Why You Should Be In Orlando This October

Since its inception in 2013, the American International Motorcycle Expo has turned the concept of what an annual industry trade show should be upside down.

Old Bikes Highlight New Show

They say everything that is old is new again.

ATV/UTV/SxS Segment Continues to Evolve

For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.