Arrowhead Engineered Products Acquires Bihr

Bihr is a leading European distributor of parts, accessories and rider equipment.

Arrowhead, Bihr
Harley-Davidson to Move Some Production Out of U.S. to Avoid Tariffs

“The tremendous cost increase, if passed onto its dealers and retail customers, would have an immediate and lasting detrimental impact to its business in the region,” the company said.

MPN 2017 International Issue

In our second year covering the global motorcycle industry, things are not quite as rosy as they were at the end of 2016. Last year, more than a million motorcycles and scooters above 50cc were registered in European countries – a healthy 13.3% jump over 2015, according to Industrie-Verband Motorrad Deutschland eV.

MotoAmerica to Offer On-Demand Coverage to Europe and More for Final Rounds

MotoAmerica has announced that fans in Latin America, Europe and most of Africa will have access to on-demand coverage of the final rounds of the 2017 MotoAmerica Series.

BMW Motorrad Sets a New Sales Record for the Fifth Time in a Row

Compared to the previous year, deliveries increased by 9.5%. As of June 2017 a total of 88,389 vehicles (previous year: 80,754 units) were supplied to customers.

Beach’s Motorcycle Adventures Italian Idyll

MPN Contributing Editor Tours Majestic Italy by motorcycle With layers of history built up like a lasagna, terrific roads full of curves and luscious scenery, and world-renowned wine and cuisine, Italy is a fabulous destination for motorcyclists. Beach’s Motorcycle Adventures Ltd. is the oldest motorcycle tour company in Europe. Founded by Bob Beach in 1972,

Training Quality Label Introduced at European Motorcycle Safety Conference

The European Association of Motorcycle Manufacturers, ACEM, hosted its 12th annual conference, ‘The Safe Ride to the Future,’ around the issue of motorcycle safety in Europe. The annual conference, held in early September, attracted more than 150 attendees from around the motorcycle industry. As part of the conference, ACEM and the German Road Safety Council (Deutscher

BRP Announces New European Market Management Structure with VP Hire

BRP recently announced a reorganization of the general management of its Global Sales and Consumer Experience division as well as a new organizational structure for the management of its activities in Europe. Sandy Scullion has been named vice-president and general manager, BRP Global Sales and Consumer Experience. Scullion is now a member of the company’s Management Committee

Zero Looks For Opportunity in Europe’s Largest Motorcycle Market

Zero has been laying the groundwork for its expansion into what export.gov cites as Europe’s largest market for motorcycles over 50cc.