Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side-by-Side category, ROXOR featues a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.
Mahindra’s ROXOR was recently unveiled to the North American market at the company’s Auburn Hills, Michigan, manufacturing facility on March 2. ROXOR’s design is a derivative of Mahindra’s licensed Willys vehicle, which has been built and sold in India since 1947, called the Thar.
Mahindra Automotive North America, with operations based in Auburn Hills, Michigan, has announced it is actively recruiting powersports dealers across the U.S. and ultimately, around the globe.
Mahindra & Mahindra is set to open its maiden greenfield auto manufacturing plant in Detroit this fiscal year to make off‑road utility vehicles, according to a recent report in Economic Times.