COVID-19 Can’t Stop Royal Enfield’s U.S. Momentum
Across the globe, COVID-19 has changed the way OEMs do business, from delayed manufacturing and shipping along with management working remotely. MPN spoke with Royal Enfield’s Marketing Lead, Breeann Poland to check in on how the company is managing during the pandemic.
Powersports Values See Dramatic Increases
ATVs, motorcycles and watercraft appeal to people wanting to have some fun, but in a safe way. This increased demand for powersports is helping values bounce back from historic lows.
Best In The Desert Adds Condensed COVID-19 Championship for Remainder 2020 Races
Best In The Desert recently launched a “condensed championship” called the COVID-19 Championship that includes the races for the remainder of its 2020 season.
PODCAST: Improving Database Marketing Strategies During COVID-19
In today’s technology-filled world, we are surrounded by data, which influences to how we make decisions in our day-to-day lives. When it comes to running our dealerships, our databases could hold the key to improved marketing strategies that could better the customer experience.
2020 AMA Vintage Motorcycle Days Postponed, New Date TBD
The American Motorcyclist Association and Mid-Ohio Sports Car Course, working closely with state and local health authorities, are postponing AMA Vintage Motorcycle Days, scheduled for July 10-12, at Mid-Ohio Sports Car Course in Lexington, Ohio.
BRP Reports Fiscal Year 2021 1st Quarter Results
“The sudden impact of the COVID-19 crisis has brought rapid changes that significantly disrupted our business and forced us to quickly and successfully adjust our plan, thanks to the agility and resilience of our employees, suppliers and dealers.”
Honda Powersports Dealers Donate PPE to Healthcare Facilities to Help Cope with COVID-19
In response to the COVID-19 pandemic, American Honda’s Powersports Division and its nationwide dealer network are collaborating to provide 15,000 face shields to healthcare facilities and first responders that are in need of PPE.
NPA: Pre-Owned Market Insights Video, 60-Day Recap
NPA released their latest 60-day recap and 60-day outlook video, discussing the impact of COVID-19 on the market.
Oracle Lighting Develops Virus Neutralizing UV-Light Face Mask for Consumer/Medical Use
Oracle Lighting has revealed details on the new Antimicrobial Irradiation Respirator (AIR device), a patent-pending wearable UVGI face mask sanitizer system. The AIR device is expected to be available in late June 2020.
V-Twins to See Ripple in Market as a Result of COVID-19
With the first quarter results in from major OEMs, the impact of the coronavirus has created a rippling effect that will reflect well into the remainder of the year.
Suzuki Supports Dealers with ‘Suzuki Direct 2 You’
Suzuki announced this service to its powersports dealers, providing them the opportunity to send Suzuki motorcycles, scooters and ATVs directly to their customers, all while ensuring the same quality of service as an in-store visit.
Ducati North America’s COVID-19 Programs Secure Strong April Results
“We have experienced a strong demand for our motorcycles right now, with many of our dealers reporting their April sales and service work was significantly higher than the previous year.”
