Cycle Trader: Virtual Resources Educate Buyers Through Digital Retailing Process

In response to the influx of individuals wanting to ride and getting involved in the motorcycling industry, Cycle Trader created a hub of digital resources to educate potential buyers through the virtual retailing process.

Nominees Announced for Diversity Volume Leadership Awards

More than 14 million personal new vehicle registrations were analyzed to identify which consumer groups are winning and driving sales with top global automotive and motorcycle brands.

MIC Launches RiDE, A Direct-to-Consumer Initiative

MIC and its OEM, distributor, dealership and aftermarket members, are calling for industry- and community-wide participation and collaboration to make the RiDE initiative a success.

Consumers Skittish, Market Volatile in July

[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that retail sales for dealers remained soft in July. The most commonly cited reason for the softer year-over-year sales results was a reduction in OEM promotional support sequentially, as well as tough comps in the ATV market. As a result, dealers finished the month with too much inventory

Tickets to the Third Annual AIMExpo Are on Sale Now

The American International Motorcycle Expo (AIMExpo) will make its return to Orlando’s Orange County Convention Center this fall, October 15-18. Consumer tickets to the third annual event are now on sale and are available for purchase at the official website.