Why Employees Continue To Quit?
BREAKING OUT OF THE CIRCLE (OF NEGATIVITY) [dropcap]T[/dropcap]he powersports industry talent pool ain’t what it used to be, eh? The younger generations can’t keep pace with the Greatest Generation’s work ethic. Minimum wage rate hikes are killing your profits and forcing you to pay more for less qualified help. Employee turnover is at an all-time
Service Dept. Sales: Servicing the Second Sale
Most customers have more than one machine in their garage. It’s an obsession.
Gear Up – A Way Of Life
[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time
The BIG 4: What’s The Difference?
Seems like the powersports industry has been dominated by “The Big 4” for decades!
Exit Or Entry… Classic Catch-22 Conundrum
It’s a peculiar time in America with “gray hairs” and “Millennials” vying for positions in the marketplace. Are you a mature company looking to sell and retire soon? Or are you a new company looking to make your “mark” on the American marketplace? The Baby Boomers want “out” and youth wants “in” – the problem is
Here We Are … Where Do We Go From Here?
Do you know where you “are” presently? No, I don’t mean in your sales manager’s office or at the AIMExpo in Orlando. I am interrogating you from a business perspective, not a geographic one. Many dealers “feel” they are headed in the right direction, yet they don’t have a firm grip on retail reality, financial feasibility
Organic Retailing
Time To Get Dirty!
Just Say No to DBS – Dead Battery Syndrome
How the Powersports Market Should Approach Batteries
Don’t Read This!
Hope & Change Hit The Powersports Market
HIP—ster vs. HIP—pie
It’s funny how the indicators don’t really change: clothes, music and motorcycles remain the benchmarks, but now with a fashionable twist.
P-selling To P-sychos
Human beings ride motorcycles primarily because they are fun, convenient and represent a lifestyle with which we want to be connected. The machines you offer represent an emotional commitment and lifestyle expression to us – unlike the European and Asian scooter markets where they are purely tools for transportation. Harley-Davidson doesn’t sell motorcycles; it sells a lifestyle, which in turn brings the parts, pieces and ingredients along for the ride. So what are you selling?