BRP Explores Electrification, e-Concepts at Club BRP 2020

BRP Inc. furthers its exploration of electrification by showcasing at Club BRP 2020 six different electric concepts within its current product lines and beyond.

OEM Update: Maverick Sport Press Ride and Club BRP Reveal Niche Vehicles

When we jumped in the 1000R with 100 hp at our disposal, we were smiling ear-to-ear upon mashing the go pedal.

BRP Introduces New 3-Wheeled Vehicle

Built to be accessible, fun and customizable, the Can-Am Ryker is the perfect choice for men and women who crave adventures.

Right On Target: Club BRP Ski-Doo & Can-Am Edition

The #1 snowmobile manufacturer in the world introduced the 2018 Ski-Doo sleds and a major update to the Can-Am Maverick UTV line-up to more than 1,200 dealers, enthusiasts and media types at the Grand Sierra Resort & Casino.

Making Waves & Blazing Trails at Club BRP 2017

BRP’s three-pronged strategy for capturing untapped customers Three words summed up Club BRP 2017, BRP’s global dealer meeting held in Orlando in late August: Defiant. Precise. Powerful. While there were many new products and programs presented at the Orange County Convention Center (coincidentally held in the same North Hall that the AIMExpo is occupying in