More Riders, Riding More: What Does It Mean for Me?
“More Riders, Riding More – The Ridership Session” outlined action plans for the developing industry-wide initiative. For dealers, one of the most popular questions that emerged from these presentations was, “what does this mean for me?”

AIMExpo: MIC Looks to Increase Ridership
The Motorcycle Industry Council’s intensive work to create a long-term initiative to bring more people into the world of motorcycling was shared with all stakeholders in the industry during the AIMExpo General Session on Thursday, Sept. 26, at 4 p.m.

AIMExpo: ‘Increasing Ridership — A Commitment to Building Our Future’
The Motorcycle Industry Council’s intensive work to create a long-term initiative to bring more people into the world of motorcycling will be shared with all stakeholders in the industry during the AIMExpo General Session on Thursday, Sept. 26, at 4 p.m.
