Irv Seaver Motorcycles

Irv Seaver Motorcycles keeps its finger on the pulse of the industry and is often a trendsetter.

Destination Dealership: A&S Motorcycles

From salvage yard to dealership, this business has a long history.

Destination Dealer: Cal Moto

“Like everyone else, we had to make some changes in the last year,” explained Michael Meissner, the CEO of Cal Moto in Livermore, California, a medium-sized town East of San Francisco. “The pandemic focused us on customer attachments and interactions. We concentrated on two things – making it convenient and creating trust. We did as

Working Through the New Normal: A Look Back at 2020

Two KTM dealers tell their story of perseverance through 2020 and discuss how the actions they took helped make their business better in 2021.

HighPipe Motorcycle Festival Reaches New Heights

The HighPipe Motorcycle Festival is revving up for its third consecutive installment, Aug. 16-18, in a captivating new location — The Mountain High Resort in Wrightwood, CA.

U.S. Congressman Visits Suzuki Headquarters

United States Congressman Gil Cisneros, representing California’s 39th Congressional District, visited Suzuki Motor of America, Inc.’s headquarters in Brea, CA, on Wednesday, May 28, to tour the facility and learn more about Suzuki’s business and industry.

Ducati Celebrates Newport Beach Grand Opening

The influential seaside community of Newport Beach, CA, was a motorcycle mecca as Ducati celebrated the grand opening of its newest exclusive dealership location on Thursday, April 11.

NPA Hiring to Fill Positions at New Facility in Sacramento

With their move into a new facility in Sacramento, CA, National Powersport Auctions is looking to staff up. Positions include motorcycle technicians, condition report inspectors, detailers and front office staff.

National Powersport Auctions Roars Into Sacramento

Given the size of the state and the volume of anticipated business, the new Sacramento operation occupies a 38,000 sq. ft. facility conveniently located near interstate highways for improved efficiency.

Helmet House Appoints Larry Pangilinan to Technical Apparel Designer Role

“With his experience in product design and management, graphic design and development, he rounds out the product and graphic design efforts of Helmet House’s management team.”

Touratech Releases International Supported Film Series

Supported by Touratech USA, Collected Threads has launched its five-part web video series documenting the trip and highlighting the beauty, adventure, culture and people along the way.

Performance Brokerage Services Help Dealerships in Minnesota, California, Illinois

Performance Brokerage Services, a new car and Harley-Davidson dealership broker, announced the sale of three dealerships in California, Minnesota and Illinois that were finalized in August.