The company wants to give users the opportunity to build their own motorcycle and make it virtually unique.
Baby Boomers are not only aging out of riding, but some are also “maturing” right out of the industry altogether. While some dealerships have a succession plan in place, many do not.
It’s a peculiar time in America with “gray hairs” and “Millennials” vying for positions in the marketplace. Are you a mature company looking to sell and retire soon? Or are you a new company looking to make your “mark” on the American marketplace? The Baby Boomers want “out” and youth wants “in” – the problem is