Royal Enfield BTR Road Racing Kicks Off in Virginia
Fifteen women ready for 2022 BUILD. TRAIN. RACE. opening round this weekend at Virginia International Raceway.
First Official BTR Flat Track Full-Grid, Johnny Lewis Debuts New Chassis at I-70 Half-Mile
Jaycee Jones fired the first shot of the 2022 BUILD. TRAIN. RACE. Flat Track.
Royal Enfield Build. Train. Race. Announces Partnership with Parts Unlimited
Parts Unlimited, the world’s largest distributor of aftermarket accessories in powersports, partners with 2022 BTR programs in American Flat Track and MotoAmerica.
Royal Enfield Announces BTR Road Racing, Flat Track Programs
New and returning riders, more races and a bigger BUILD. TRAIN. RACE. program for 2022.
Royal Enfield Now Accepting 2022 Applications for Build. Train. Race.
BTW will be expanding its platform in both Flat Track and Road Racing.
Racing Wraps Up at Barber MotoAmerica
The rain-soaked and program-delayed round of MotoAmerica at Barber Motorsports Park in Birmingham, Alabama, might not have been the season final anyone was hoping for, including the women of Royal Enfield’s Build. Train. Race. (BTR), but for a program with the goal of cultivating the life experience that comes through racing motorcycles, perhaps it was
Royal Enfield BTR Road Race Debuts at Brainerd MotoAmerica Round
The Brainerd MotoAmerica round was host to the opening round of the Royal Enfield BUILD. TRAIN. RACE. (BTR) Road Race Program where seven women, who have spent months designing, building and training aboard their Royal Enfield Continental GT 650 motorcycles, finally got to chase the checkered flag. The historic exhibition, showcasing the Royal Enfield Continental
BUILD TRAIN RACE Flat Track Debuts in Texas
For 2021, Royal Enfield has added seven new riders from across the U.S. along with the inclusion of two BTR alumni, Jillian Deschenes and Lana MacNaughton.
Royal Enfield’s BTR to be Featured at 3 MotoAmerica Superbike Championship Rounds in 2021
A group of women selected by Royal Enfield will prepare and race its Continental GT 650 motorcycles in three rounds of the 10-round 2021 MotoAmerica series.
Öhlins USA Partners with Royal Enfield BUILD TRAIN RACE
The suspension manufacturer will offer top-of-the-line components to BTR participants for their Royal Enfield builds.
Royal Enfield: Innovative Marketing Targets New Riders
Royal Enfields are well positioned to appeal to younger riders. They are inexpensive, an attractive quality for people with little disposable income.
S&S Cycle and Royal Enfield Partner in 2021
Royal Enfield announced its continued technical partnership with S&S Cycle into 2021, collaborating on projects including the BUILD TRAIN RACE road racing and flat track programs.
