It is important for dealers to put some time and thought into servicing this growing cohort of customers.
Ward comes equipped with an expert-level knowledge base and experience in multiple racing disciplines, a valuable asset to the Kenda product development team.
Akrapovič announced that Colin Edwards has been made its inaugural two-wheel brand ambassador, and that he will continue the story and relationship that has seen him become an important part of the company’s history.
American Honda Motor. Co. recently announced a new partnership with Andrew Short, who enters the role of brand ambassador. He will be involved in activities promoting Honda’s motorcycle and ATV/side-by-side lineups and will be on hand at select large amateur events to provide advice and guidance to attending Honda riders.