Women in Powersports Continues to Grow

It is important for dealers to put some time and thought into servicing this growing cohort of customers.

Dainese, women, woman, motorcyclist, rider
Racing Legend Jeff Ward Joins Kenda

Ward comes equipped with an expert-level knowledge base and experience in multiple racing disciplines, a valuable asset to the Kenda product development team.

Akrapovič Names 1st 2-Wheel Brand Ambassador

Akrapovič announced that Colin Edwards has been made its inaugural two-wheel brand ambassador, and that he will continue the story and relationship that has seen him become an important part of the company’s history.

Andrew Short Joins American Honda as Brand Ambassador

American Honda Motor. Co. recently announced a new partnership with Andrew Short, who enters the role of brand ambassador. He will be involved in activities promoting Honda’s motorcycle and ATV/side-by-side lineups and will be on hand at select large amateur events to provide advice and guidance to attending Honda riders.