Bonnier Names Editor-In-Chief of Cycle Volta

Toby Hill has been named editor-in-chief of Cycle Volta, the Bonnier Motorcycle Group’s new digital and social media brand focused on the e-bike industry and electric two-wheel mobility.

MIC Elects 3 to Board of Directors

Two veteran industry leaders, Jeff Brown of EagleRider and Tim Calhoun of Helmet House, Inc., have been elected to join the Motorcycle Industry Council Board of Directors. MIC members also re-elected Andy Leisner of Bonnier Motorcycle Group to the board.

Shifting Gears (June): Printing All The News That Fits

Former director of federal affairs in the MIC, SVIA and ROHVA Government Relations Office, Duane Taylor is now executive director of the National Off-Highway Vehicle Conservation Council (NOHVCC). “We are excited that Duane’s leadership at NOHVCC will help our joint goal of furthering a positive future for responsible OHV recreation,” says his former boss, MIC

Bonnier Motorcycle Group and Dealer Motorsports Launch Nationwide Dealer Program

Bonnier Motorcycle Group, in collaboration with Dealer Motorsports, has launched a new inventory classified program, designed for powersports dealers across the country, that allows participating dealers to advertise inventory and receive qualified buyer inquiries by email and SMS.

QuickShift Marketing Hires Mike Keller

Powersports industry veteran Mike Keller has been hired by Bonnier Motorcycle Group’s in-house marketing agency QuickShift as Strategic Account Manager. His appointment is effective immediately. Prior to joining QuickShift, Keller served as Associate Publisher at Transworld Media.

Shifting Gears (November): Printing All The News That Fits

New head wrangler in Texas as Tucker Rocky/Biker’s Choice names Eric Cagle President of the Fort Worth-based distribution giant. Cagle comes from Caterpillar Inc. and Neovia Logistics where he spent 25+ years. “The opportunity to join a recognized leader in such an exciting industry was very appealing to me,” Cagle says. “The relationship this company

Bonnier Motorcycle Group to Launch HighPipe Festival in 2017

Fans of scrambler motorcycles will now have a dedicated event all to themselves, thanks to the inaugural HighPipe festival, which was announced by Bonnier Motorcycle Group. The three-day adventure, planned for June 9-11, 2017, will be based at China Peak Ski Resort in California’s Sierra Nevada mountains.