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Beyond the Sale: Are You Preparing Your Customers For a New Purchase?

The goal of every customer interaction is to secure a sale, but are you offering more to the customer once they walk out of the door?

Suzuki Releases 2019 Motocross, Dual Sport, Off-Road, Youth ATV Models

Suzuki Motor of America announced the introduction of its 2019 motocross, dual sport, off-road and youth models.

Maxxis Liberty Engineered for Side-By-Side Performance

Inspired by light truck tires, the Liberty has an eight-ply radial carcass with a tread design that allows for ultimate control for both on and off-road terrains.

ATV, Side-By-Side Innovations Add Fun to Functionality

Not only are utility vehicles designed for hauling, herding and transportation, they can be fun, too.

Schumacher Electric Jump Starter Built for ATVs, Side-by-Sides

It is small enough to fit in a backpack or glove box, meaning you add this device to your off-road riding emergency kit prior to venturing out to explore new trails.

BRP Recalls ATVs Due to Fuel Leak, Fire Hazard

The firm has received six reports of fuel spraying out of the fuel tank. No injuries or fires have been reported.

New Maxxis Roxxzilla Tires Redesigned, Available for Pre-Order

Maxxis’ premiere tire, Roxxzilla, is re-energized with new sizes and new rubber compounds in the construction, making it a dealer favorite.

Warn Industries Launches New Powersports Winch Lineups

Created specifically for the needs of ATV and side-by-side riders, AXON and VRX will bring new levels of technology, durability and performance to the powersports winch market.

CST Lobo Tire Exceeds DOT Standards

CST designed the Lobo tire for the rider who wants to cruise down the road or rip through desert-like terrain.

Tread Check: Worn Tires Put Drivers At Risk

With heavy use of off-road tires, it is important to remind customers to keep stats on tire wear in order to prevent risk from a worn tire not being able to perform at its full potential.

CST Stag Tire Built For All Terrains

Whether you’re a desert rider, rocky hill climber or rolling in hard pack or soft terrain, CST’s Stag tire is the “do-it-all” tire for UTVs.

Radial Versus Bias-Ply: Which Tire is Best?

Two types of ply can sometimes plunder a seller if they are not aware of the differences between a radial and bias-ply tire. When selling a tire to a customer, it helps to know what ply will best meet the customer’s needs.