Suzuki Motor of America, Inc., has announced Tim Olson has joined the company as public relations manager. Olson brings 20 years of diversified experience to SMAI. The 40-year-old motorcycle enthusiast spent 11 years as a journalist covering motocross and off-road motorcycles, and he served in corporate PR for 8 years within this industry. Most recently Olson worked in corporate communications outside the motorcycle industry.

“I quickly realized how much I love motorcycles and this industry,” said Olson about his short stint away from a career in motorcycles. “I’m excited to lead the charge at Suzuki with the company’s exciting new products and continuing growth.” As Public Relations Manager, Olson will work closely with the motorcycle press corps and will plan new product introductions across Suzuki’s motorcycle, scooter and ATV segments.

“We’re thrilled to bring Tim on to the Suzuki team,” said Steve Bortolamedi, SMAI’s Communications Manager. “With his experience and enthusiasm, Tim will surely get traction quickly and help Suzuki gain exposure in the market.”