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Suzuki Launches Hayabusa Premium Care Service Initiative

The launch of Suzuki’s much anticipated third generation Hayabusa sportbike featured a unique customer benefit called Hayabusa Premium Care. The program, included in purchases of 2022 Hayabusa motorcycles, provides the first three scheduled maintenance services completely complimentary.

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The Premium Care program provides the first three scheduled maintenance services completely complimentary. The company anticipates that the program will drive more traffic to dealer locations.

“The Hayabusa is a premium level product and we want to elevate that experience for new Hayabusa customers,” said Kerry Graeber, Vice President, Division Manager MC/ATV Sales and Marketing. “Suzuki and our dealer body are enjoying great success with the sales of this incredible new motorcycle and the new Hayabusa Premium Care program will further build on that sales momentum.”

Mark Shinder, General Manager of Suzuki Van Nuys echoed that sentiment.  

“It’s great to see a company like Suzuki stand behind their products like the Hayabusa with a great program like Hayabusa Premium Care,” commented Shinder. “Our customers have been very intrigued after reading about the Hayabusa and Hayabusa Premium Care gives them the peace of mind of having their new motorcycle serviced by Suzuki trained technicians for the first three services.”

Graeber went on to point out that the goals of the program include enhancing the customer/dealer connection and providing owners a reason to return to their Suzuki dealer.

“We encourage all of our customers to have their Suzuki products serviced by qualified Suzuki technicians,” said Graeber.  “Hayabusa Premium Care paves the way for owners to receive elite level maintenance of their new bike while building on the important customer/dealer relationship.”

Hayabusa Premium Care is complimentary with the purchase of a new 2022 Suzuki Hayabusa until December 31, 2021.

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