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SUPER73 Makes Major Product Announcements

In its biggest product announcement ever, the e-bike company has something for everybody: youth, adults and motorcyclists.

Since its inception, California-based SUPER73 has challenged the conventions within the emerging e-bike community and helped expand the perception of personal transportation. The founders never wanted to limit their horizons, establishing the company as an American lifestyle adventure brand specializing in electric motorbikes. And with this mindset, a range of increasingly sophisticated electric motorbikes have emerged from the SUPER73 headquarters in Irvine, California. Each new model brought a stepped improvement in terms of technology and rider enjoyment, and 2022 will herald a new chapter in the fast-paced SUPER73 story when the biggest expansion plans to date are revealed.

Entry-Level SUPER73-Z Miami

SUPER73, Z-Miami
SUPER73-Z Miami

This new model is an evolution of the iconic Z1, one of SUPER73’s original products. The Z1 has been its most successful e-bike to date, thanks to its accessibility in terms of seat height and cost. The new SUPER73-Z Miami will continue to provide a fun and accessible entry point into the world of SUPER73 but with a raft of updates inspired by community feedback.

The new Z Miami features an extensive list of significant improvements to refresh the entry-level model, including a lightweight, aircraft-grade aluminum-alloy frame with improved ergonomics. The new frame construction will help to reduce weight, making it the lightest bike in the SUPER73 full-size lineup. This lightweight construction allows for easier transportation of the bike as well as improved agility while riding.

Additionally, the Z Miami has been upgraded with a convenient, removable battery, allowing more charging options. The model also comes with a new motor that will provide greater performance and the option of pedal assist. The SUPER73-Z Miami has even gained Bluetooth connectivity via the flexible SUPER73 phone app, which enables the user to change rider settings and more.

The internally geared brushless DC hub motor is capable of 1,200 watts of peak power. Coupled to a durable 615 watt-hour removable battery, the SUPER73-Z Miami is capable of providing more than 30 miles of range at 20 mph under throttle-only operation or approximately 50 miles of range using ECO pedal assist mode via the selectable riding modes in the SUPER73 phone app. Additionally, it will be supplied pre-wired for easy installation of optional accessory lighting. 

The 28-inch seat height will comfortably accommodate riders between 4-feet-6-inches and 5-feet-11-inches. This will allow the vast majority of people to enjoy the new SUPER73-Z Miami, which is a fun and accessible entry point into the world of SUPER73.

When it arrives in Spring of 2022, the Z Miami will be available in a fresh range of colors, including Powder Gray, Panthro Blue, Sriracha Red and Prickly Pink. The new model will also be compatible with a wide range of SUPER73 accessories, allowing riders to fully personalize it.

SUPER73-R Brooklyn

Launched in 2020, the flagship SUPER73-R and RX models have proven hugely popular with riders looking for a versatile electric motorbike that offers full suspension, high-performance disc brakes, a lightweight aluminum frame, and one of the most powerful motors in its class. The two models were very similar, which could make it difficult for customers to differentiate between them, and so it became apparent that additional features were needed for the R model.  

To address these observations, the SUPER73 design and engineering teams decided to provide greater clarity between the two products. For the 2022 Model Year, the SUPER73-RX will continue to offer a more overt off-road vibe, while the SUPER73-R Brooklyn will be focused on “street performance.” As such, it gains new street-specific SUPER73 LZRD tires for extended commuter rides. The tires were designed with micro knurling to improve cornering grip while balancing tire life. With good handling on the street, this modern tire was built to tackle the urban landscape while delivering longevity. 

Other refinements for street use include a new SUPER73 mid-rise “Drago” Chromoly handlebar to give the rider better control without compromising comfort. The bar is complemented by the Speedster Low Profile seat, which allows the rider to move around more freely when cornering and helps to ensure greater comfort for longer rides.

The SUPER73-R Brooklyn now includes a front and rear lighting package plus a horn — items that were previously reserved for the RX. The R Brooklyn also gets air assist for its inverted coil spring fork to enhance comfort and control, while its two-piston hydraulic brakes are retained.

As before, the SUPER73-R Brooklyn has a powerful, internally geared, brushless DC hub motor capable of 2,300 watts peak output. Powered by a state-of-the-art 960 watt-hour battery, the R can deliver more than 40 miles of range at 20 mph under throttle activation or in excess of 75 miles using ECO pedal assist mode, selected via the SUPER73 phone app.

As part of the 2022 MY update program, the SUPER73-R Brooklyn and RX models will be available in three colors: Obsidian, Blu Tang and Dark Earth. 

The SUPER73-R Brooklyn and RX models will be available from Spring 2022 and can be ordered via super73.com

2022 Model Year Updates

For the 2022 Model Year, all current SUPER73 models will receive new colorways to give them a fresh, new look. The new finishes will be available later this year. 

  • SUPER73-Z Miami: Powder Gray, Panthro Blue, Sriracha Red, Prickly Pink
  • SUPER73-ZX: Ron Burgundy, Panthro Blue, Agave Green
  • SUPER73-S2: Obsidian, Flannel Green, Bone White 
  • SUPER73-R Brooklyn and RX: Obsidian, Blu Tang, Dark Earth

SUPER73 Youth Series

SUPER73, Youth Series
SUPER73 Youth Series

SUPER73 has facilitated the creation of Super Squads, which have allowed owners to ride, explore and communicate together. And, one of the greatest assets to emerge from the Super Squad community is the feedback loop, which gives SUPER73 owners and enthusiasts direct access to the designers and engineers within the Californian brand’s headquarters.

The development of the new SUPER73 Youth Series is the direct result of customer requests for a kid’s bike, and it will be available for reservation from super73.com, giving children their first form of e-bike freedom. Customers can pre-order and secure their place in line with a $100 deposit at the introductory price of $995. 

The new platform came about because research revealed that a large percentage of existing SUPER73 riders had young families and were looking at ways to transform their riding experience into a family activity. This was particularly apparent during the COVID-19 lockdowns, where families were spending extended time together and needed regular “screen breaks” to keep the learning process fresh by creating real world adventures. This model will be a great way for children to get outdoors with the whole family. 

With few e-bike options for younger riders currently available, SUPER73 is seeking to create a new children’s e-bike market segment. Forging a new path, the SUPER73 Youth Series ergonomics are optimized for children aged from four to eight years old. A moto-inspired seat and modular foot controls bring a new level of ride comfort and performance for children. SUPER73 advocates safety gear for all riders, no matter their age. 

As riders grow, they will be able to graduate from the Youth Series to another model within the SUPER73 lineup, such as the new Z Miami, helping them continue to gain confidence while riding and to grow within the SUPER73 brand.

“We’re excited to create a new market that will allow families to spend more time together. We know the experience children gain will give them more confidence and independence, helping them to develop and to explore their environment. The Youth Series is the first in a number of new products aimed at younger riders, and we hope they will enjoy the freedom our products can bring throughout their lives, no matter what age,” said Michael Cannavo, co-founder and chief marketing officer at SUPER73.

Styling cues for the Youth Series pull from both existing SUPER73 DNA as well as nostalgic BMX frame elements, like the gooseneck and loop tail design. The lightweight aluminum frame provides agility and performance, and it can be easily carried by parents. The junior e-bike features stylish fat tires, a removable battery for charging convenience, and — in place of pedals — a red twist throttle to clearly communicate the control input to novice riders. 

The SUPER73 Youth Series is definitely not a toy. It’s equipped with a high-quality drivetrain and components that will ensure reliable performance throughout its life. The Youth Series is more than just a kid’s bike; it’s their first step into the two-wheeled world of fun and discovery.

The SUPER73 Youth Series will be available in late 2022.

SUPER73-C1X Concept

SUPER73-C1X Concept
SUPER73-C1X Concept

Even with all this great news, the headliner is undoubtedly the innovative SUPER73-C1X Concept. It has been designed to reformat and redefine the line between e-bike and motorcycle conventions. The C1X is a street-legal concept that will provide a “step-up” vehicle from the current SUPER73 offerings, elevating adventures by achieving motorcycle performance with dramatically reduced size and weight. 

Development of the C1X is the direct result of feedback from existing SUPER73 riders, a large percentage of whom expressed interest in graduating to a street-legal motorcycle. The radical C1X Concept represents a significant leap forward in the company’s development program to enable its worldwide band of loyal followers to make a logical transition from the existing SUPER73-RX flagship model. 

With a targeted top speed in excess of 75 mph, the production version of the C1X will require riders to possess a motorcycle endorsement to their driver’s licenses, vehicle registration and full insurance. However, its 31-inch seat height and minimal footprint mean it is lightweight and highly maneuverable, providing an ideal platform for riders wishing to pass the DMV riding test.

The SUPER73 design team began its research by studying the current crop of production motorcycles and addressing what prevented them from being accessible to core SUPER73 customers. Among its priorities was a reduction in the overall footprint of a typical motorcycle. This was accomplished with the introduction of 15-inch wheels versus typical 17-inch motorcycle counterparts. The team also took a revolutionary approach to mounting the motor rearward of the swingarm pivot point. This innovative architecture permitted an ultra-agile 51-inch wheelbase and removed the chain slack issues experienced with conventional motorcycles. Further enhancing the Concept’s agility is a mass-centralized chassis/battery configuration, the precise specification of which will remain under wraps until further testing is completed. Needless to say, SUPER73 is excited by the innovation that has spearheaded the entire program. 

Being born in Southern California, the SUPER73-C1X Concept explored utilization by urban commuters and adventure seekers alike. To this end, it will introduce a fast charging solution that will enable an 80% charge in less than an hour, providing a city range of approximately 100 miles. The Concept will also have a top speed of more than 75 mph, allowing it to bridge the gap between urban exploration and highway connectivity. With two wheels and its small footprint, C1X leaves the headache of parking to others. 

While the C1X design program began more than a year ago, it will be a moment before the public can purchase the first production units. Development is well underway, and SUPER73 is now accepting reservations for the C1X for a late 2023 production date. Reservations for the groundbreaking electric motorbike can be secured for $73, which not only allows customers to secure their place in line but also gives them an opportunity to provide feedback and stay up-to-date with development progress as the C1X moves closer to production. 

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